Guy Forster

Analogue Roots. Offline by Nature. AI by Choice.

I'm Trilogy's founder, working with exceptional builders to create practical Voice AI that delivers real outcomes - for businesses, teams, and their customers.

I have extensive experience across offline and online channels, with performance marketing work that included introducing the pay-per-call model to Europe in the early 2000s.

Surviving a life-threatening motorcycle accident changed how I see most things, as did becoming a father, years later. I believe AI should enhance human freedom and connection instead of diminishing it. I am pursuing a personal project in line with this conviction.

My lifelong passion for restoring classic motorcycles and vintage luggage (and more recently Airstreams) shapes my approach across every project: getting back to basics to see if, where and how agentic AI can deliver tangible improvements.

I try to learn from every conversation, human or AI. I prefer the former, but find myself concerningly immersed in the latter.