Guy Forster
Analogue Roots. Offline by Nature. AI by Choice. Director, London
I'm Trilogy's founder, working with talented and creative people who share my passion (and occasionally dread) for the amazing times we live in.
In my former life, I worked extensively in offline and online realms, bridging the two along the way, with industry-first initiatives in digital and performance marketing. My varied experience across verticals provided invaluable insights into the actual workings of different businesses.
Surviving a life-threatening motorcycle accident gave me a fresh perspective on almost everything. As did becoming a father, many years later. My lifelong passion for restoring classic motorcycles (and more recently Airstreams) has involved processes that, in my view, apply to the tangible application of AI to real-world opportunities.
I strive to learn from every conversation, human or AI. I prefer the former, but find myself concerningly immersed in the latter.
