Guy Forster

Analogue Roots. Offline by Nature. AI by Choice.

I'm Trilogy's founder, working with exceptional builders to create practical Voice AI that delivers real outcomes - for businesses, teams, and their customers.

I have extensive experience across offline and online channels, with performance marketing work that included introducing the pay-per-call model to Europe in the early 2000s.

Surviving a life-threatening motorcycle accident changed how I see most things, as did becoming a father, years later. I believe AI should enhance human freedom and connection instead of diminishing it.

My lifelong passion for restoring classic motorcycles and vintage luggage (and more recently Airstreams) shapes my approach across projects: get back to basics to see if, where and how agentic AI can deliver tangible improvements and real-world impact.

I try to learn from every conversation, human or AI. I prefer the former, but find myself concerningly immersed in the latter.